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Search: subject:"LOYALTY"
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Customer retention
11
Kundenbindung
11
Consumer behaviour
9
Konsumentenverhalten
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Kundenbindungsprogramm
8
Loyalty program
8
Beziehungsmarketing
5
Theorie
5
Theory
5
Brand loyalty
4
Markentreue
4
Relationship marketing
4
Customer satisfaction
3
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3
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3
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3
Virales Marketing
3
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2
Austauschtheorie
2
Behavioral economics
2
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2
Digitalisierung
2
Digitization
2
Einzelhandel
2
Entscheidungsverhalten
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Food retailing
2
Gerechtigkeit
2
Interpersonal comparison of utility
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Interpersoneller Nutzenvergleich
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Justice
2
Labour contract
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Lebensmitteleinzelhandel
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Leistungsmotivation
2
Online-Marketing
2
Perception
2
Preiswettbewerb
2
Price competition
2
Rational expectations
2
Rationale Erwartung
2
Retail trade
2
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Book / Working Paper
23
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Sammlung
Article in journal
4,074
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4,074
research-article
927
Aufsatz im Buch
353
Book section
353
Graue Literatur
285
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238
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222
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206
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46
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42
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42
case-report
41
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36
conceptual-paper
33
viewpoint
27
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non-article
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Abeler, Johannes
2
Herrmann, Andreas
2
Ackermann, Philipp
1
Backhaus, Max Philipp
1
Beck, Lucas
1
Beeck, Ines
1
Benlian, Alexander
1
Buck, Meera J.
1
Carolin, Bock
1
Cetto, Alexandra Verena
1
Consiglio, Irene
1
Gabel, Sebastian
1
Hammerschmidt, Maik
1
Hanner, Nicolai
1
Heinrich, Bernd
1
Hoffmann, Stefan
1
Hofstetter, Reto
1
Holbrook, Morris B.
1
Hollander, Steven
1
Huang, Rui
1
Jacoby, Jacob
1
Kaplan, Leon B.
1
Klapper, Daniel
1
Koch, Oliver Francis
1
Krautz, Carolin
1
Lange, Konstantin
1
Lee, Yongbae
1
Lessmann, Stefan
1
Maas, Peter
1
Mafael, Alexander
1
Rehnen, Lena-Marie
1
Rüfenacht, Matthias
1
Scherer, Anne
1
Schirmer, Nadine Andrea
1
Schmale, Carl Hendrik
1
Sheth, Jagdish N.
1
Toporowski, Waldemar
1
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Christian-Albrechts-Universität zu Kiel
1
Technische Universität Berlin
1
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Dissertation.de
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Legends in consumer behavior
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
Source
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ECONIS (ZBW)
23
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1
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
2
Self-service technologies and enterprise social networks – motivations, user roles, and knowledge contribution
Cetto, Alexandra Verena
-
2019
Persistent link: https://www.econbiz.de/10012098887
Saved in:
3
Nudges as conversion funnel enhancers in digital business models
Koch, Oliver Francis
-
2017
Persistent link: https://www.econbiz.de/10011654125
Saved in:
4
Econometric essays on protecting, growing, and benefiting from customer based brand equity
Backhaus, Max Philipp
-
2017
Persistent link: https://www.econbiz.de/10011687071
Saved in:
5
Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
-
2017
Persistent link: https://www.econbiz.de/10011720335
Saved in:
6
Others : essays on interpersonal and consumer behavior
Consiglio, Irene
-
2016
Persistent link: https://www.econbiz.de/10011629708
Saved in:
7
Essays on
loyalty
programs : insights on design elements and exit decisions
Rehnen, Lena-Marie
-
2016
Persistent link: https://www.econbiz.de/10011669062
Saved in:
8
Structural market changes and strategic adaptation along the value chain : theoretical perspectives and empirical evidence
Schmale, Carl Hendrik
-
2010
Persistent link: https://www.econbiz.de/10008857228
Saved in:
9
An investigation of organizational level continuance of cloud-based enterprise systems
Walther, Sebastian Andreas
-
2014
Persistent link: https://www.econbiz.de/10010438603
Saved in:
10
Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines
-
2018
Persistent link: https://www.econbiz.de/10012124601
Saved in:
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