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Search: subject_exact:"Brand strategy"
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Brand management
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Berthon, Pierre R.
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Hauge, Atle
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Springer-Gabler Research
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ECONIS (ZBW)
13
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman
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2016
Persistent link: https://www.econbiz.de/10011641309
Saved in:
3
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
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2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
4
Managing brands in the digital era
Gräve, Jan-Frederik
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2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
5
The interdependence between business development and brand management
Thaler, Verena
-
2018
Persistent link: https://www.econbiz.de/10011764253
Saved in:
6
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
7
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
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2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
8
Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
9
Essays on price dynamics
Hong, Gee Hee
-
2012
Persistent link: https://www.econbiz.de/10011818559
Saved in:
10
Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian
-
2009
Persistent link: https://www.econbiz.de/10003829387
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