Graham, Laurel D. - In: Journal of Historical Research in Marketing 5 (2013) 3, pp. 351-369
Purpose – Lillian Moller Gilbreth (1878‐1972) extended scientific management into marketing practice in the late 1920s. This paper aims to illuminate several of these practical extensions. Design/methodology/approach – The paper is an historical case study. Findings – Gilbreth brought...