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Becoming culturally plural
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On becoming a culturally plural consumer
Sankaran, K.
;
Demangeot, Catherine
- In:
Journal of Consumer Marketing
28
(
2011
)
7
,
pp. 540-549
treatments among others. Findings – Patterns of
consumption
acts
create a consumption behavior that may be described as …
Persistent link: https://www.econbiz.de/10014848926
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