Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 947-977
existing product-country image (PCI) of the Chinese consumers’ perceptions of Spain, its products, and its people, thereby … construct was drawn from the existing widely used PCI item scales, designing a structured PCI construct, covering: “country … image,” “personal image,” “product image,” “general knowledge about Spain,” and “personal data.” Findings The study provides …