Liu, Fei; Xiao, Bo; Lim, Eric T.K.; Tan, Chee-Wee - In: Industrial Management & Data Systems 117 (2017) 3, pp. 620-642
Purpose By delineating electronic word-of-mouth (e-WOM) into numerical rating and opinionated review, the purpose of … consumers, only opinionated review aids in alleviating distrust. Conversely, both numerical rating and opinionated review aid in … susceptible to the influence of cognitive dissonance between numerical rating and opinionated review. Research limitations …