Investigating the impact of gender differences on alleviating distrust via electronic word-of-mouth
Year of publication: |
2017
|
---|---|
Authors: | Liu, Fei ; Xiao, Bo ; Lim, Eric T.K. ; Tan, Chee-Wee |
Published in: |
Industrial Management & Data Systems. - Emerald Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 117.2017, 3, p. 620-642
|
Publisher: |
Emerald Publishing Limited |
Subject: | E-WOM | Distrust | Cognitive dissonance | Confirmation bias theory | Numerical rating | Opinionated review |
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