Fetscherin, Marc; Usunier, Jean‐Claude - In: European Journal of Marketing 46 (2012) 5, pp. 733-753
Purpose – This paper aims to examine how scholarly research on corporate branding has evolved using bibliometric author co‐citation analysis of articles published between 1969 and 2008 on corporate branding. Design/methodology/approach – The bibliography was compiled using the ISI Web of...