Reputation Management: The Key to Successful Public Relations and Corporate Communication (2nd ed.)
| Year of publication: |
2012
|
|---|---|
| Authors: | Hazlett, Kirk |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 5, p. 380-381
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Corporate communication | Reputation management | Market capitalization | Reputational capital | Corporate ethics | Social media | Corporate responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610421211253669 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896321