Foster, Carley; Brindley, Clare - In: Qualitative Market Research: An International Journal 21 (2018) 2, pp. 182-201
Purpose: Networking is a key element of entrepreneurial and SME activity. The skills required to network share similarities to those of a marketer and can be associated with feminine traits, such as relationship building. Yet, little is known about how female SME marketers engage in networking....