Brusch, Ines; Brusch, Michael; Kozlowski, Therese - In: International Journal of Quality and Service Sciences 10 (2018) 2, pp. 149-162
Purpose: Companies have to consider people as one of the most important resources. Especially, the combination of demanding work and academic workers requires activities with regard to employer branding. An employer brand is an intangible asset that allows companies to look for motivated and...