Measurement and evaluation of product descriptors with a high relevance from a customers' point of view
Michael Brusch and Katrin Baumert and Luisa Illner
| Year of publication: |
2016
|
|---|---|
| Authors: | Brusch, Michael ; Baumert, Katrin ; Illner, Luisa |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 8.2016, 3, p. 363-376
|
| Subject: | Cluster analysis | Smartphones | Involvement | Descriptors |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-04-2016-0031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011623977