Guitart, Ivan A.; Schwaiger, Manfred; Eberhardt, Johanna - In: Schmalenbach Journal of Business Research (SBUR) 76 (2024) 1, pp. 1-28
In this study, we investigate whether corporate reputation reduces or amplifies mass media news' impact on market value. We conceptualize reputation as comprising a prior knowledge, prominence, and favorability component. Additionally, we theorize about its role in moderating news' effect on...