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Search: "Kannan, Pallassana K."
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Consumer behaviour
14
Konsumentenverhalten
14
Electronic Commerce
10
Internet marketing
10
Online-Marketing
10
E-commerce
9
Beziehungsmarketing
8
Relationship marketing
8
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8
Social web
8
Big Data
6
Big data
6
Theorie
6
Theory
6
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5
Datenschutz
5
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Marketingmanagement
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Online retailing
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Internet
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3
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3
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3
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Undetermined
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3
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Article
57
Book / Working Paper
7
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54
Aufsatz in Zeitschrift
54
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4
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4
Collection of articles of several authors
2
Sammelwerk
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Language
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English
64
Author
All
Kannan, P. K.
63
Wright, Gordon P.
5
Gu, Xian
4
Li, Hongshuang
4
Nam, Hyoryung
4
Verhoef, Peter C.
4
Bardhan, Indranil R.
3
Boyd, D. Eric
3
Demirkan, Haluk
3
Janakiraman, Ramkumar
3
Kauffman, Robert J.
3
Ratchford, Brian Thomas
3
Reinartz, Werner J.
3
Bart, Yakov
2
Bezawada, Ram
2
Jain, Sanjay
2
Kopalle, Praveen K.
2
Koukova, Nevena T.
2
Kulkarni, Gauri
2
Kuusela, Hannu
2
Luo, Lan
2
Ratchford, Brian T.
2
Rishika, Rishika
2
Saarijärvi, Hannu
2
Abhishek, Vibhanshu
1
Andrews, Michelle
1
Arens, Zachary G.
1
Arora, Neeraj
1
Azarm, Shapour
1
Balachander, S.
1
Blanchard, Simon J.
1
Boldt, Lin Bao
1
Bradlow, Eric T.
1
Breugelmans, Els
1
Camacho, Nuno
1
Chang, Ai-Mei
1
Chun, So Yeon
1
Datta, Hannes
1
Dayaratna, Kevin D.
1
De Keyser, Arne
1
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Published in...
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Journal of marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of retailing
3
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
3
International journal of electronic commerce : IJEC
2
Journal of business research : JBR
2
Journal of management information systems : JMIS
2
Marketing letters : a journal of research in marketing
2
E-business management : integration of Web technologies with business models
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Information systems and e-business management : ISeB
1
Journal of international marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
Stanford University Graduate School of Business research paper
1
The Routledge companion to strategic marketing
1
The international review of retail, distribution and consumer research
1
The science of service systems
1
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Source
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ECONIS (ZBW)
63
BASE
1
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1
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10
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64
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1
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
4
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
5
Identifying market structure : a deep network representation learning of social engagement
Yang, Yi
;
Zhang, Kunpeng
;
Kannan, P. K.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
Saved in:
6
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
7
Data analytics in a privacy-concerned world
Wieringa, Jaap E.
;
Kannan, P. K.
;
Ma, Xiao
;
Reutterer, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 915-925
Persistent link: https://www.econbiz.de/10012420647
Saved in:
8
Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
Saved in:
9
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
10
Opportunities and challenges of using biometrics for business : developing a research agenda
De Keyser, Arne
;
Bart, Yakov
;
Gu, Xian
;
Liu, Qing
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012663279
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