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Search: "Marketing : ZFP : journal of research and management"
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Wagner, Udo
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Marketing : ZFP ; journal of research and management
1,310
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ECONIS (ZBW)
658
OLC EcoSci
652
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1
Forty years of the journal "Marketing Zeitschrift für Forschung und Praxis - Journal of Research and Management : Retrospection and prospects
Wagner, Udo
;
Hildebrandt, Lutz
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011939681
Saved in:
2
Up- and cross-selling to repeat customers : empirical evidence from optical retail
In:
Marketing : ZFP ; journal of research and management
47
(
2025
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10015357475
Saved in:
3
The role of regulative institutions in the effects of social, environmental, and economic CSR dimensions across nations
Zimmer, Lukas
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
47
(
2025
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10015357474
Saved in:
4
Sentiment analysis in marketing : from fundamentals to state-of-the-art
In:
Marketing : ZFP ; journal of research and management
47
(
2025
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10015357476
Saved in:
5
Reciprocal effects of cognitive, affective, and social customer experience on customer loyalty and word-of-mouth in omnichannel fashion retailing
Fränzel, Nils
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
4
,
pp. 3-18
Persistent link: https://www.econbiz.de/10015167041
Saved in:
6
In the aftermath of the pandemic : a jobs-to-be-done perspective on stationary retailing
Rese, Alexandra
;
Wolfschmidt, Daniela
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
4
,
pp. 19-38
Persistent link: https://www.econbiz.de/10015167042
Saved in:
7
Das Startup-Förderökosystem in Norddeutschland
Denk, Janis
;
Clement, Michel
;
Hammerschmidt, Maik
; …
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10015167044
Saved in:
8
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach
Rancati, Gaia
;
Bartolotta, Sabrina
;
Mauri, Maurizio
; …
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 3-19
Persistent link: https://www.econbiz.de/10014632883
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9
Understanding the influence of chatbot human-likeness on user satisfaction in erroneous customer-chatbot interactions
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Matla, Natalie
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 20-31
Persistent link: https://www.econbiz.de/10014632887
Saved in:
10
The color of togetherness : a theoretical contribution to the research on color effects
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10014632898
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