Lau, Yui-Yip; Xu, Jing (Bill); Mang, Tsz Ching - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 3, pp. 321-334
Purpose This study aims to explore university students' push and pull motivational factors towards their study tour … destination choices and to investigate the differences between experienced and non-experienced students concerning their push and … pull motivational factors. Design/methodology/approach The study collected surveys from Hong Kong university students. In …