abstract attributes, often evaluated lower than certain competitors' products ('abstract-superior' options). Two research …-by-side with a competitor's 'abstract-superior' option) was contrasted with the separate mode (i.e. only the 'concrete … trustworthiness and helpfulness of the abstract product information (which were lower in the joint evaluation mode), the perceived …

, we broaden the concept of avatars to incorporate displays using an abstract visual language and conveying information on …