Destination branding as a field of study: a bibliometric analysis / Cristina Isabel Fernandes, Pedro Veiga -- Tourist shopping and omnichanneling / Alba Garcia-Milon, Emma Juaneda-Ayensa, Cristina Olarte-Pascual, Jorge Pelegrin-Borondo -- Tourism in a salt pan: does creativity matter? / Jorge...

"This book explores globalization from a tourism and hospitality context. It also evaluates whether globalization is a new form of colonization or a new form of economic cooperation between third world and developed countries"--