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Search: isPartOf:"Journal of Research in Interactive Marketing"
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Consumer behaviour
152
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152
Internet marketing
100
Online-Marketing
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96
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96
Relationship marketing
58
Beziehungsmarketing
57
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49
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49
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42
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42
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40
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39
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34
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34
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12
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Peltier, James
17
Dahl, Andrew J.
7
Phau, Ian
7
Im, Hyunjoo
6
Lee, Hyun-hwa
6
Lennon, Sharron J.
6
Limbu, Yam B.
6
Lin, Tom M. Y.
6
Banerjee, Syagnik
5
Dix, Steve
5
Goldsmith, Ronald E.
5
Ha, Young
5
Schibrowsky, John A.
5
Wolf, Marco
5
Cummins, Shannon
4
Elsharnouby, Mohamed H.
4
Hao, Andy
4
Hofacker, Charles F.
4
Huang, Tseng-Lung
4
Izogo, Ernest Emeka
4
Kim, Minjeong
4
Liu, Fangyi
4
Liu, Hongfei
4
Lwin, Michael
4
Milne, George R.
4
Yancey, Scott
4
Yang, Kiseol
4
Yoo, Jungmin
4
Aljukhadar, Muhammad
3
Barger, Victor A.
3
Barreto, Ana Margarida
3
Bright, Laura F.
3
Chattaraman, Veena
3
Chung, Henry F. L.
3
Coker, Kesha K.
3
Coyle, James R.
3
Foster, Jamye K.
3
Garza, Ricardo
3
Gilbert, Juan E.
3
Harridge-March, Sally
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
335
Journal of Research in Interactive Marketing
161
Journal of Research in Interactive Marketing: Volume 9, Issue 2
1
Source
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ECONIS (ZBW)
271
Other ZBW resources
159
OLC EcoSci
66
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1
Special Issue: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
(
ed.
);
Liu, Hongfei
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014475050
Saved in:
2
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
3
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
4
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
5
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
6
To buy or not to buy, that is the question : understanding the determinants of the urge to buy impulsively on Instagram Commerce
Herzallah, Doaa
;
Muñoz Leiva, Francisco
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10013536250
Saved in:
7
Webrooming or showrooming? : the moderating effect of product attributes
Guo, Yan
;
Zhang, Min
;
Wang, Valerie Lynette
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10013536255
Saved in:
8
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
9
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
10
Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Kunz, Werner H.
;
Wirtz, Jochen
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10014475060
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