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Search: isPartOf:"Marketing-Management"
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Konsumentenverhalten
1,097
Consumer behaviour
1,096
Lieferantenmanagement
886
Supplier relationship management
886
Beziehungsmarketing
748
Relationship marketing
746
Business-to-business marketing
654
B-to-B-Marketing
652
Marketingmanagement
543
Marketing management
521
Innovation
463
Business network
414
Unternehmensnetzwerk
413
Brand management
395
Markenführung
395
Marketing
367
Customer satisfaction
335
Kundenzufriedenheit
335
Innovationsmanagement
329
Innovation management
327
USA
308
United States
305
Social Web
300
Social web
299
Markenimage
287
Brand image
283
Dienstleistungsqualität
257
Service quality
257
Firm performance
252
Unternehmenserfolg
250
Theory
248
Theorie
244
Online-Marketing
237
Internet marketing
235
Hotel industry
216
Hotellerie
216
Lieferkette
212
Supply chain
212
Holiday behaviour
207
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Wiedmann, Klaus-Peter
169
Nufer, Gerd
129
Lindgreen, Adam
72
Naudé, Peter
67
Cohen, Andy
61
Rennhak, Carsten
60
Schultz, Don E.
59
LaPlaca, Peter J.
55
Wyner, Gordon A.
54
Laplaca, Peter J.
51
Henneberg, Stephan
50
Sharma, Arun
50
Crosby, Lawrence A.
49
Di Benedetto, C. Anthony
49
Hart, Susan
49
Tadajewski, Mark
49
Rasmusson, Erika
46
Marchetti, Michele
45
Smith, J.Walker
45
Oliva, Ralph A.
40
Sullivan, Robert
40
Cova, Bernard
39
Johnson, Sheree L.
39
Pardo, Catherine
38
Brewer, Geoffrey
36
Gordon, R.M.
35
Ivens, Björn Sven
35
Alonzo, Vincent
34
Chang, Julia
34
Mouzas, Stefanos
34
Hewer, Paul
31
Locander, William B.
31
Higgins, Kevin T.
30
Johnston, Wesley J.
30
Kaydo, Chad
30
Kleine-Möllhoff, Peter
29
Strout, Erin
29
Baker, Michael J.
28
Ford, David
28
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28
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ESB Business School, Hochschule Reutlingen
66
Departamento de Gestão e Economia, Universidade da Beira Interior
52
Fachhochschule Reutlingen / European School of Business
41
Verlag Dr. Kovač
17
IMP Group
13
National Industrial Conference Board
7
Academy of Marketing
5
Universität <Siegen> / Lehrstuhl für Marketing
3
Universität Hannover / Institut für Marketing & Management
3
Westfälische Wilhelms-Universität Münster
3
Helmut-Schmidt-Universität
2
Leibniz Universität Hannover / Lehrstuhl Marketing und Management (M2)
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing / Conference <50., 2017, Kingston-upon-Hull>
1
American Marketing Association
1
Anheuser-Busch, Inc.
1
Annual IMP Conference and Doctoral Colloquium <31., 2015, Kolding>
1
Conference Board in Canada
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
EBS Business School
1
Foundation for Research on Human Behavior
1
Fundaţia Academică "Petre Andrei"
1
IMP Asia Conference <2, 2012, Goa>
1
Johannes Kepler Universität Linz
1
National Industrial Conference Board / Division of Business Practices
1
Nederlandse Economische Hogeschool, Sectie Commerciele Beleidsvorming
1
Technische Universität Braunschweig
1
Universität Hannover / Lehrstuhl für ABWL und Marketing 2
1
Universität Kassel
1
Vereinigte Staaten / Department of Justice
1
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Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Sales & marketing management
3,981
Journal of marketing management : MM
2,411
Marketing management : a quarterly business management publication of the American Marketing Association
1,078
Journal of hospitality marketing & management
874
Journal of marketing management : JMM ; journal of the Academy of Marketing
448
Journal of destination marketing & management
216
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
138
The IUP journal of marketing management : IJMM
131
Holistic Marketing Management Journal
121
Reutlinger Diskussionsbeiträge zu Marketing & Management
84
Reutlinger Diskussionsbeiträge zu Marketing und Management
84
The journal of retail marketing management research : JRMMR
75
Schriftenreihe Marketing, Management
71
Reutlingen Working Papers on Marketing & Management
66
Marketing management and administrative action
62
Marketing management and the Indian economy
53
Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers)
52
Holistic Marketing Management
46
Marketing-Management
35
Marketing management and strategy : a reader
33
Marketing management : a cultural perspective
31
Readings in global marketing management
31
Marketing Management Viewpoints : Commentary and readings
28
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
28
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
28
Analytical viewpoints in marketing management
27
Handbook of research on mobile marketing management
25
Cahier de recherche en marketing & management : CRMM
23
Cases on consumer-centric marketing management
23
Globalisation and marketing management
22
Marketing management and the decision sciences: theory and applications
22
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
21
Sustainable Marketing Management : Grundlagen und Cases
21
Applications of the sciences in marketing management
19
Handbook of hospitality marketing management
19
Handbook of research methods for marketing management
19
Strategic marketing management in Asia : case studies and lessons across industries
18
Applying qualitative methods to marketing management research
16
Marketing management in Africa
15
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OLC EcoSci
8,721
ECONIS (ZBW)
6,378
RePEc
285
USB Cologne (EcoSocSci)
271
EconStor
86
USB Cologne (business full texts)
3
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1
Influencer marketing : interdisciplinary and socio-cultural perspectives
2023
Persistent link: https://www.econbiz.de/10014427335
Saved in:
2
Special issue: rituals and routines : reflecting change, redefining meaning, recasting scope
2023
Persistent link: https://www.econbiz.de/10014427336
Saved in:
3
How distance influences contractual governance in buyer-seller relationships
Wang, Yong
;
Liang, Huigang
;
Sun, Shuwen
;
Xue, Yajiong
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014456178
Saved in:
4
Pathways of development of dynamic capabilities for servitization transformation : a longitudinal multi-case study
Castka, Pavel
;
Donovan, Julie
;
Sousa, Rui
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 66-81
Persistent link: https://www.econbiz.de/10014456180
Saved in:
5
Coopetitive dynamics, really? : towards an interaction perspective on coopetition
Kostis, Angelos
;
Albers, Sascha
;
Vanderstraeten, Johanna
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 158-169
Persistent link: https://www.econbiz.de/10014456181
Saved in:
6
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
7
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
8
Dynamic capabilities that matter for business failure versus survival
Gupta, Narain
;
Sardana, Deepak
;
Lee, Richard
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 40-50
Persistent link: https://www.econbiz.de/10014456185
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9
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
10
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
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