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Search: isPartOf:"Mcgraw-Hill series in marketing and advertising"
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Werbung
8
Marketing management
6
Marketingmanagement
6
Marktforschung
6
USA
6
United States
6
Absatztechnik
5
Marketing
5
Vereinigte Staaten
5
Absatz
3
Management
3
Marktwerbung
3
Preisgestaltung
3
Theorie
3
Theory
3
Advertising
2
Advertising effects
2
Einzelhandelsbetrieb
2
Hand- und Lehrbücher, Nachschlagewerke
2
Internet marketing
2
Markt
2
Online-Marketing
2
Verbraucher
2
Werbewesen
2
Werbewirkung
2
Absatzplanung
1
Absatzpolitik
1
Absatzweg
1
Advertising media
1
Anzeige
1
Arbeitspsychologie
1
Betriebsfertigung
1
Betriebsplanung
1
Betriebswirtschaftslehre
1
Business economics
1
Communication media
1
Consumer behaviour
1
Economic growth
1
Fernsehen
1
Film
1
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Type of publication
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Book / Working Paper
30
Language
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English
26
Undetermined
4
Author
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Britt, Steuart Henderson
6
Barton, Roger
4
Boyd, Harper W.
3
Buell, Victor P.
2
Corbin, Arnold
2
Crisp, Richard D.
2
Dichter, Ernest
2
Fryburger, Vernon
2
Lazo, Hector
2
Levitt, Theodore
2
Lucas, Darrell Blaine
2
Weir, Walter
2
Westfall, Ralph
2
Baker, Stephen
1
Boothof, Walter E.
1
Botthof, Walter E.
1
Boyd, Harper White
1
Boyd, jr., Harper W.
1
Brown, Milton P.
1
Cardozo, Richard N.
1
Cunningham, Scott M.
1
Martineau, Pierre
1
Mauser, Ferdinand F.
1
Messner, Fredrick R.
1
Salmon, Walter J.
1
Sultan, Ralph G. M.
1
Warner, Daniel S.
1
Wright, John Sherman
1
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Published in...
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McGraw-Hill series in marketing and advertising
7
McGraw-Hill Series in Marketing and Advertising
5
McGraw-Hill Series in marketing and advertising
2
McGraw Hill series in marketing and advertising
1
McGraw-Hill series in advertising and selling
1
Mcgraw-Hill series in marketing and advertising
1
Source
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
14
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21
Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest
-
1964
Persistent link: https://www.econbiz.de/10004167554
Saved in:
22
Sales planning and control
Crisp, Richard D.
-
1961
Persistent link: https://www.econbiz.de/10004172003
Saved in:
23
Marketing Management & administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1968
-
Completely rev. ed.
Persistent link: https://www.econbiz.de/10004635858
Saved in:
24
Industrial advertising : planning, creating, evaluating and merchandising it more effectively
Messner, Fredrick R.
-
1963
Persistent link: https://www.econbiz.de/10004638367
Saved in:
25
Motivation in advertising : motives that make people buy
Martineau, Pierre
-
1957
Persistent link: https://www.econbiz.de/10004622707
Saved in:
26
Truth in advertising and other heresies
Weir, Walter
-
1963
Persistent link: https://www.econbiz.de/10004747429
Saved in:
27
Advertising layout and art direction
Baker, Stephen
-
1959
Persistent link: https://www.econbiz.de/10004920965
Saved in:
28
Marketing management in action
Buell, Victor P.
-
1966
Persistent link: https://www.econbiz.de/10004929373
Saved in:
29
Management in marketing : text and cases
Lazo, Hector
;
Corbin, Arnold
-
1961
Persistent link: https://www.econbiz.de/10004958162
Saved in:
30
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1973
-
3. ed
Persistent link: https://www.econbiz.de/10002306971
Saved in:
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