Handbook of consumer motivations : the psychology of the world of objects
Ernest Dichter
| Year of publication: |
1964
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|---|---|
| Authors: | Dichter, Ernest |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Extent: | XVI, 486 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004167554