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Search: isPartOf:"Rochester, Business - Marketing Science"
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ADVERTISING
2
CONSUMPTION
2
MARKETING
2
PRICING
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consumers
2
pricing
2
BEHAVIOUR
1
COMMUNICATION
1
DECISION MAKING
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ECONOMIC MODELS
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QUALITY
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Moorthy, S.
4
HORSKY, D.
3
BENSTON, G.
1
BRADEN, D.J.
1
Banks, J.
1
Buchanan, B.
1
Desiraju, R.
1
GAVER, K.M.
1
Jain, S.P.
1
Maheswaran, D.
1
Moorthy, K.S.
1
NARASIMHAN, C.
1
NELSON, P.
1
OREN, S.S.
1
Ratchford, B.T.
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Taluksar, D.
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Zhao, H.
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William E. Simon Graduate School of Business Administration, University of Rochester
10
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Rochester, Business - Marketing Science
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RePEc
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1
Advertising and Quality: An Empirical Analysis.
Moorthy, S.
;
Zhao, H.
-
William E. Simon Graduate School of Business …
-
1995
Persistent link: https://www.econbiz.de/10005779830
Saved in:
2
Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability.
Jain, S.P.
;
Buchanan, B.
;
Maheswaran, D.
-
William E. Simon Graduate School of Business …
-
1995
Persistent link: https://www.econbiz.de/10005779832
Saved in:
3
Consumer Information Search Revisited : Theory and Empirical Analysis.
Moorthy, S.
;
Ratchford, B.T.
;
Taluksar, D.
-
William E. Simon Graduate School of Business …
-
1995
Persistent link: https://www.econbiz.de/10005479176
Saved in:
4
Manging a Distribution Channel Under Asymmetric Information with Performance Requirements.
Moorthy, S.
;
Desiraju, R.
-
William E. Simon Graduate School of Business …
-
1995
Persistent link: https://www.econbiz.de/10005479179
Saved in:
5
A Model of Price Promotions with Consumer Search.
Banks, J.
;
Moorthy, S.
-
William E. Simon Graduate School of Business …
-
1994
Persistent link: https://www.econbiz.de/10005669643
Saved in:
6
Theorectical Modeling in Marketing.
Moorthy, K.S.
-
William E. Simon Graduate School of Business …
-
1991
Persistent link: https://www.econbiz.de/10005669644
Saved in:
7
AN INDIRECT MULTIATTRIBUTE UTILITY MODEL FOR CHOICE OF A BRAND IN A HIGH PRICED PRODUCT CATEGORY.
HORSKY, D.
;
BENSTON, G.
-
William E. Simon Graduate School of Business …
-
1988
Persistent link: https://www.econbiz.de/10005779831
Saved in:
8
NEW BRAND POSITIONING AND PRICING IN AN OLIGOPOLISTIC MARKET
HORSKY, D.
;
NELSON, P.
-
William E. Simon Graduate School of Business …
-
1988
Persistent link: https://www.econbiz.de/10005479177
Saved in:
9
NONLINEAR PRICING TO PRODUCE INFORMATION
BRADEN, D.J.
;
OREN, S.S.
-
William E. Simon Graduate School of Business …
-
1988
Persistent link: https://www.econbiz.de/10005479178
Saved in:
10
INVARIANT ESTIMATORS FOR MARKET SHARE SYSTEMS AND THEIR FINITE SAMPLE BEHAVIOR
GAVER, K.M.
;
HORSKY, D.
;
NARASIMHAN, C.
-
William E. Simon Graduate School of Business …
-
1988
Persistent link: https://www.econbiz.de/10005479180
Saved in:
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