1. Introduction : why don't we question the myths about corporate narratives? -- 2. Narrative management and the crisis of change -- 3. Nissan motor : an ongoing and sophisticated narrative management strategy -- 4. Bank of Tokyo-Mitsubishi UFJ : a brand-led narrative management -- 5. Shinsei...

With the deepening of European, American and Asian integration, this topical study examines the political rationale of international organisations such as APEC whilst also exploring differing conceptions of regionalism and integration

Hypothetical theory of Asian regionalism -- Chronology of Asian diplomatic regionalism -- Chronology of Asian financial regionalism -- Chronology of Asian trade regionalism -- Examination of "potential regional leader theory" -- Asia and beyond.

This book reveals the key dimensions of Japanese globalisation today by analysing both its inward and outward manifestations. This is the first book to examine fully the issue of globalisation in relation to Japan