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Search: isPartOf:"Technical working paper / Marketing Science Institute"
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Jones, John Morgan
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Mason, Charlotte H.
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Shocker, Allan D.
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Srivastava, Rajendra K.
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Report / Marketing Science Institute
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USB Cologne (EcoSocSci)
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Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
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1991
Persistent link: https://www.econbiz.de/10004176858
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The role of distribution in the diffusion of new durable consumer products
Jones, John Morgan
;
Mason, Charlotte H.
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1990
Persistent link: https://www.econbiz.de/10004153790
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