Brand equity : a perspective on its meaning and measurement
Rajendra K. Srivastava ; Allan D. Shocker
| Year of publication: |
1991
|
|---|---|
| Authors: | Srivastava, Rajendra K. ; Shocker, Allan D. |
| Publisher: |
Cambridge, Mass. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 31 S. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 91,124 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004176858