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Search: isPartOf:"Theories in marketing series"
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Marketing
5
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3
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Zaltman, Gerald
5
Wallendorf, Melanie
4
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Brown, Stephen Walter
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Theories in marketing series
5
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
5
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Readings in consumer behavior : individuals, groups and organizations
Wallendorf, Melanie
(
contributor
); …
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10000055146
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2
Marketing theory : distinguished contributions
Fisk, Raymond P.
;
Brown, Stephen
-
1984
Persistent link: https://www.econbiz.de/10000332325
Saved in:
3
Marketing theory : distinguished contributions
Brown, Stephen Walter
(
contributor
); …
-
1984
Persistent link: https://www.econbiz.de/10004660885
Saved in:
4
THEORY CONSTRUCTION IN MARKETING : SOME THOUGHTS ON THINKING / GERALD ZALTMAN ; KAREN LEMASTERS ; MICHAEL HEFFRING
Zaltman, Gerald
;
Lemasters, Karen
;
Heffring, Michael
-
1982
Persistent link: https://www.econbiz.de/10004763840
Saved in:
5
Theory construction in marketing : some thoughts on thinking
Zaltman, Gerald
;
Lemasters, Karen
;
Heffring, Michael
-
1982
Persistent link: https://www.econbiz.de/10013491162
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6
Causal models in marketing
Bagozzi, Richard P.
-
1980
Persistent link: https://www.econbiz.de/10000048491
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7
Causal models in marketing
Bagozzi, Richard P.
-
1980
Persistent link: https://www.econbiz.de/10003998784
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8
Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10004672144
Saved in:
9
Consumer behavior : basic findings and management implications
Zaltman, Gerald
;
Wallendorf, Melanie
-
1979
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004763373
Saved in:
10
Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie
(
ed.
);
Zaltman, Gerald
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10013489935
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