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Psychology of advertising
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Advances in marketing and public policy : a research annual
6
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ECONIS (ZBW)
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1
Industrial policy, competitiveness, and the restructuring of world markets
Dholakia, Nikhilesh
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 187-216
Persistent link: https://www.econbiz.de/10001101678
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2
Citizen group agendas during the Reagan era
Holcomb, John M.
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 137-186
Persistent link: https://www.econbiz.de/10001101679
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3
Manufacturer advertising and retail gross margins
Albion, Mark S.
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 107-136
Persistent link: https://www.econbiz.de/10001101681
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4
Social effects of advertising and personal communication on the elderly consumer
Smith, Ruth Belk
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 65-92
Persistent link: https://www.econbiz.de/10001101685
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5
The roles of product knowledge and age on children's responses to deceptive advertising
Costley, Carolyn L.
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 41-63
Persistent link: https://www.econbiz.de/10001101687
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6
Advertising prescription drugs to consumers
Brinberg, David
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 1-40
Persistent link: https://www.econbiz.de/10001101689
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