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61
The influence of social drivers on using ride-hailing services
Rana, Nripendra P.
;
Anurag Singh
;
Parayitam, Satyanarayana
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 854-879
Persistent link: https://www.econbiz.de/10014381222
Saved in:
62
The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya
;
Lim, Weng Marc
;
Date, Hema
;
Donthu, Naveen
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
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63
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
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64
Exploring the privacy concerns of smartphone app users : a qualitative approach
Maseeh, Haroon Iqbal
;
Nahar, Shamsun
;
Jebarajakirthy, …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 945-969
Persistent link: https://www.econbiz.de/10014381226
Saved in:
65
Resilience in service firms : the impact of social capital on firm performance during turmoil
Ergen Keleş, Fatma Hilal
;
Keleş, Emrah
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 970-991
Persistent link: https://www.econbiz.de/10014381228
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66
Consumer knowledge and intention-behavior consistency
Sun, Luping
;
Zheng, Xiaona
;
Peng, Luluo
;
Cai, Yujie
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014381230
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67
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
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68
How perceived corporate social responsibility affects consumer citizenship behavior? : investigating the mediating roles of perceived employee behavior and consumer company identif...
Utkarsh
;
Singh, Harmanjit
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1037-1053
Persistent link: https://www.econbiz.de/10014381233
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69
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
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70
How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
;
Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
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