The influence of social drivers on using ride-hailing services
Year of publication: |
2023
|
---|---|
Authors: | Rana, Nripendra P. ; Anurag Singh ; Parayitam, Satyanarayana ; Mishra, Anubhav ; Mishra, Deepa Bhatt |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 7, p. 854-879
|
Subject: | Compliance | Emotional support | Infodemic | Intention to use | Ride-hailing | Social currency |
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