Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10003552163
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Deutschland
4
Germany
4
Advertising effects
3
Werbewirkung
3
Marketingmanagement
2
Physical distribution
2
Sales promotion
2
Verkaufsförderung
2
Vertrieb
2
Arbeitsgruppe
1
Automotive services industry
1
Betriebliche Kennzahl
1
Brand image
1
Consumer behaviour
1
Consumer goods marketing
1
Coordination
1
Corporate planning
1
Erfolgsfaktor
1
Financial ratio
1
Firm performance
1
Handelsmarketing
1
Innovation
1
Interface management
1
Key account management
1
Key-Account-Management
1
Kfz-Gewerbe
1
Konsumentenverhalten
1
Konsumgütermarketing
1
Koordination
1
Kundengruppenmanagement
1
Markenimage
1
Market segmentation
1
Marketing
1
Marketing management
1
Marktsegmentierung
1
Mobile Business
1
Mobile Marketing
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
8
Type of publication (narrower categories)
All
Arbeitspapier
7
Working Paper
7
Graue Literatur
1
Non-commercial literature
1
Language
All
English
7
German
1
Author
All
Bauer, Hans H.
3
Homburg, Christian
3
Görtz, Gunnar
2
Jensen, Ove
2
Kuester, Sabine
2
Becker, Andreas
1
Exler, Stefanie
1
Haber, Tobias E.
1
Klarmann, Martin
1
Landauer, Nina
1
Lenz, Christine
1
Lippert, Ingo
1
Mantel, Julius
1
Neumann, Marcus M.
1
Reichardt, Tina
1
Schenkel, Bernhard
1
Schuhmacher, Monika C.
1
more ...
less ...
Published in...
All
Series: Management know-how / M
8
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand value on corporate performance
Kuester, Sabine
;
Landauer, Nina
;
Becker, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003861667
Saved in:
2
An input-process-output investigation of NPD team performance
Kuester, Sabine
;
Schuhmacher, Monika C.
;
Lenz, Christine
; …
-
2008
Persistent link: https://www.econbiz.de/10003784548
Saved in:
3
KAM Excellence : systematic Key Account Management
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003589795
Saved in:
4
Planning Excellence : guidelines for professional marketing and sales planning
Homburg, Christian
;
Schenkel, Bernhard
-
2007
Persistent link: https://www.econbiz.de/10003589829
Saved in:
5
Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
Saved in:
6
Cooperation between marketing and sales : a neglected interface
Homburg, Christian
;
Jensen, Ove
;
Klarmann, Martin
-
2007
Persistent link: https://www.econbiz.de/10003516870
Saved in:
7
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
8
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
