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International journal of internet marketing and advertising : IJIMA
134
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OLC EcoSci
134
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1
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10010002956
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2
Status and influence in virtual communities : an examination of interactions between followers of a video blog
Sneath, Julie Z.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10010002957
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3
Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10010002958
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4
Changing user motivation for social networking site usage : implications for internet advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, Kim
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10010002959
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5
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.
;
Francescucci, Anthony
;
West, Bettina C.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10010002960
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6
A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua
;
Chow, Cheris W. C.
;
Yang, Zhilin
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 260-277
Persistent link: https://www.econbiz.de/10010002961
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7
Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East : a study of young consumers in Dubai, United Arab Emirates
Kamal, Sara
;
Chu, Shu-chuan
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 237-259
Persistent link: https://www.econbiz.de/10010002962
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8
Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung
;
Choi, Sejung Marina
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 217-236
Persistent link: https://www.econbiz.de/10010002963
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9
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10010002964
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10
The relationship between regulatory focus and online shopping : perceived risk, affect, and consumers' response to online marketing
Atorough, Peter
;
Donaldson, Bill
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10010096197
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