A branding model for web search engines
Lu Zhang; Bernard J. Jansen; Anna S. Mattila
Year of publication: |
2012
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Authors: | Zhang, Lu ; Jansen, Bernard J. ; Mattila, Anna S. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 7.2012, 3, p. 195-216
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