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Business-to-business marketing management : strategies, cases and solutions
12
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ECONIS (ZBW)
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Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
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2
Economic value, frames of reference, and the impact of framed positioning strategies in business-to-business markets
Smith, Gerald E.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 283-322)
.
2012
Persistent link: https://www.econbiz.de/10009532702
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3
What's a business-to-business company? : B2B knowledge of future business leaders
Pförtsch, Waldemar A.
;
Scheel, Hendrik
- In:
Business-to-business marketing management : strategies, …
,
(pp. 263-282)
.
2012
Persistent link: https://www.econbiz.de/10009532703
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4
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
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5
Emerging transformations in the business-to-business global salesforce
Sharma, Arun
- In:
Business-to-business marketing management : strategies, …
,
(pp. 219-244)
.
2012
Persistent link: https://www.econbiz.de/10009532708
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6
Multistage marketing
Kleinaltenkamp, Michael
;
Rudolph, Michael
;
Classen, Matthias
- In:
Business-to-business marketing management : strategies, …
,
(pp. 141-174)
.
2012
Persistent link: https://www.econbiz.de/10009532716
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7
Availability of resources through buyer-seller relationships
Baxter, Roger
- In:
Business-to-business marketing management : strategies, …
,
(pp. 119-140)
.
2012
Persistent link: https://www.econbiz.de/10009532785
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8
Monitoring segmented markets : relational and transactional perspectives
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 89-118)
.
2012
Persistent link: https://www.econbiz.de/10009532787
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9
A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.
;
Johnston, Wesley J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 41-87)
.
2012
Persistent link: https://www.econbiz.de/10009532795
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10
A note on knowledge development in marketing
Hajikhani, Amjad
;
LaPlaca, Peter J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 11-39)
.
2012
Persistent link: https://www.econbiz.de/10009532811
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