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Brand management
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Psychology of branding
12
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ECONIS (ZBW)
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Branding as a strategy to build community engagement in health programs
Goodwin, Nicholas
- In:
Psychology of branding
,
(pp. 203-225)
.
2013
Persistent link: https://www.econbiz.de/10009775597
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2
Brand alliance of D.A.R.E. and keepin' it REAL : a case study in brand dissemination practices
Hecht, Michael L.
;
Lee, Jeong Kyu
- In:
Psychology of branding
,
(pp. 191-201)
.
2013
Persistent link: https://www.econbiz.de/10009775600
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3
Branding and social marketing
Chapman, Steven
;
Ayers, James
;
LeTouzé, Olivier
; …
- In:
Psychology of branding
,
(pp. 171-190)
.
2013
Persistent link: https://www.econbiz.de/10009775602
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4
Implications of brand competition for social marketing
Ulasevich, Alec
- In:
Psychology of branding
,
(pp. 149-169)
.
2013
Persistent link: https://www.econbiz.de/10009775606
Saved in:
5
Branding social and health behavior : an education and research agenda
Evans, W. Douglas
- In:
Psychology of branding
,
(pp. 133-148)
.
2013
Persistent link: https://www.econbiz.de/10009775608
Saved in:
6
Behavioral and neural investigation of brand names
Cheung, Mei-chun
;
Han, Yvonne M.
;
Chan, Agnes S.
;
Sze, …
- In:
Psychology of branding
,
(pp. 111-130)
.
2013
Persistent link: https://www.econbiz.de/10009775610
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7
Retail branding issues in emerging countries : research insights and priorities
Diallo, Mbaye Fall
- In:
Psychology of branding
,
(pp. 97-110)
.
2013
Persistent link: https://www.econbiz.de/10009775618
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8
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
9
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
10
The remarkable consumer experience of brands as drivers to a deep consumer-brand relationship
Loureiro, Sandra M. C.
- In:
Psychology of branding
,
(pp. 39-54)
.
2013
Persistent link: https://www.econbiz.de/10009775623
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