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Fashion
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Bekleidungsindustrie
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Clothing industry
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Consumer behaviour
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Emerging economies
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Mogaji, Emmanuel
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Bosah, Genevieve
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Brooksworth, Frederica
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Adapa, Sujana
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Adjabeng, Harriet Ann
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Amatulli, Cesare
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Camacho, Gloria
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Campbell, Deborah
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Nguyen Phong Nguyen
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Tanyatip Kharuhayothin
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Yarram, Subba Reddy
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
10
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ECONIS (ZBW)
10
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1
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
2
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
3
Fashion weeks and customer experiences in emerging markets
Jacob, Ruth
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 47-75)
.
2023
Persistent link: https://www.econbiz.de/10013543052
Saved in:
4
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
5
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
6
Communication of CSR practices and apparel industry in India : perspectives of companies and consumers
Adapa, Sujana
;
Yarram, Subba Reddy
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 137-161)
.
2023
Persistent link: https://www.econbiz.de/10013543216
Saved in:
7
Sustainability and the supply chain
Mackie, Linda
;
Campbell, Deborah
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 163-220)
.
2023
Persistent link: https://www.econbiz.de/10013543227
Saved in:
8
Sustainable fashion in Ghana : an exploratory study of fashion designers' knowledge, practices and challenges
Adjabeng, Harriet Ann
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 221-236)
.
2023
Persistent link: https://www.econbiz.de/10013543241
Saved in:
9
Sustainable fashion : the case of a Mexican BCorp
Camacho, Gloria
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 237-263)
.
2023
Persistent link: https://www.econbiz.de/10013543248
Saved in:
10
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
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