Çiftçi, Şükrü Fırat; Çizel, Beykan - In: Journal of Hospitality and Tourism Technology 11 (2020) 4, pp. 667-680
Purpose The main purpose of this study is to investigate the factors affecting e-trust perception of tourists using Web-based travel intermediaries (WBTIs). Cognitive and affective attitude components are believed to be important in assessing the e-trust perception of tourists. However, this...