A guide to the successful use of case study in marketing management research
Year of publication: |
2021
|
---|---|
Authors: | Ajanovic, Edina ; Çizel, Beykan |
Published in: |
Handbook of research methods for marketing management. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78897-695-4. - 2021, p. 193-209
|
Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor |
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