//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Čakanová, Lucia"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Corporate reputation
2
Firmenimage
2
Reputation
2
Brand image
1
Brand management
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Social Web
1
Social web
1
brand reputation
1
categorization of influencers
1
influencer
1
influencer marketing
1
reputation
1
selectionof influencer
1
social media
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Novysedlák, Martin
2
Pekár, Miroslav
2
Vodák, Josef
2
Čakanova, Lucia
1
Čakanová, Lucia
1
Published in...
All
Managing global transitions : international research journal
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who is influencer and how to choose the right one to improve brand reputation?
Vodák, Josef
;
Čakanova, Lucia
;
Pekár, Miroslav
; …
- In:
Managing global transitions : international research journal
17
(
2019
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012200465
Saved in:
2
Influencer marketing as a modern phenomenon in reputation management
Vodák, Josef
;
Čakanová, Lucia
;
Pekár, Miroslav
; …
- In:
Managing global transitions : international research journal
17
(
2019
)
3
,
pp. 211-220
Persistent link: https://www.econbiz.de/10012200760
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->