The author's first experience in creating a unique tourism venture was lighthouse tourism, encapsulated in the Stone Lights project (1999-2001). Through subsequent research and reflections on its commercialization, Specialised Tourism Products: Development, Management and Practice delves into...

Throughout the last ten years, neuromarketing has been developing as a completely new branch of marketing. Considering the characteristics of tourism as a complex social construct, an assumption stands that a neuromarketing research can have a significant potential for optimizing the destination...

Distinguishing destination brand is one of the prerequisites of differentiated positioning in the global tourism market. The processes of creating a tourist brand are common in coastal (bathing tourism), and in winter tourist destinations. The Mediterranean countries primarily develop tourism in...

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to...

Evaluation of strengthening interregional cooperation of the countries in the area of the European Union shows the potential of forming joint tourist brands of two, or more cross-border areas. Tourist resources on parts of Croatian-Slovenian border represent a research challenge. Economic...

A common brand management of cross-border tourist destination provides the ability to efficiently consolidate competitive advantages to multiple destinations. A brand management for such areas is in the function of unifying the overall tourism through a recognizable tourist brand. The creation...

Every tourist oriented country tries to increase its content on global tourist market. Continuity of diverse tourist offer consolidation on the global market presumes specialized tourist’s offer of every small country, like Croatia. For those countries it’s the best way of market share...