Neuromarketing Potential for Tourist Destination Brand Positioning
Year of publication: |
2015
|
---|---|
Authors: | Šerić, Neven |
Other Persons: | Jurišić, Marijana (contributor) ; Petričević, Duje (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Tourismus | Tourism | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Neuromarketing | Destinationsmanagement | Destination management | Markenimage | Brand image |
Extent: | 1 Online-Ressource (11 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 3rd International Scientific Conference Tourism in Southern and Eastern Europe 2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 27, 2015 erstellt |
Classification: | L83 - Sports; Gambling; Recreation; Tourism |
Source: | ECONIS - Online Catalogue of the ZBW |
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