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Search: person:"Šubić, Roman"
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Beziehungsmarketing
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Consumer behaviour
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Generation Z
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Keleminić, Kristijan
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Vlašić, Goran
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Management : journal of contemporary management issues
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Understanding drivers of consumer loyalty in the banking industry : a comparative study of Generation Z individuals exhibiting high vs. low financial literacy
Vlašić, Goran
;
Keleminić, Kristijan
;
Šubić, Roman
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 213-235
Persistent link: https://www.econbiz.de/10013502526
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