Understanding drivers of consumer loyalty in the banking industry : a comparative study of Generation Z individuals exhibiting high vs. low financial literacy
Year of publication: |
2022
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Authors: | Vlašić, Goran ; Keleminić, Kristijan ; Šubić, Roman |
Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 27.2022, 1, p. 213-235
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Subject: | satisfaction | cognitive loyalty | willingness to recommend | behavioral loyalty | banking | financial literacy | Generation Z | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Finanzwissen | Financial literacy | Bank |
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