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Search: person:"Aaker, David A."
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Strategisches Management
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Aaker, David A.
159
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
9
Joachimsthaler, Erich
8
Keller, Kevin Lane
5
Myers, John Graham
5
Joachimsthaler, Erich A.
4
Aaker, David A
3
Leone, Robert P.
3
McLoughlin, Damien
3
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2
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2
Moorman, Christine
2
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2
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2
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Aaker, Jennifer L.
1
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1
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2
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2
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2
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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19
RePEc
9
Showing
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163
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31
Spanning silos : the new CMO imperative
Aaker, David A.
-
2008
Persistent link: https://www.econbiz.de/10003685363
Saved in:
32
Strategic market management
Aaker, David A.
-
2008
-
8. ed.
Persistent link: https://www.econbiz.de/10004949738
Saved in:
33
Spanning silos : the new CMO imperative
Aaker, David A.
-
2008
Persistent link: https://www.econbiz.de/10004922604
Saved in:
34
MARKETING - Marketing in a Silo World: The New CMO Challenge
Aaker, David A.
- In:
California management review : CMR
51
(
2008
)
1
,
pp. 144
Persistent link: https://www.econbiz.de/10008158747
Saved in:
35
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
36
Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
Saved in:
37
Strategic market management
Aaker, David A.
;
McLoughlin, Damien
-
2007
-
European ed.
Persistent link: https://www.econbiz.de/10003389155
Saved in:
38
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
Saved in:
39
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2006
-
9. ed.
Persistent link: https://www.econbiz.de/10004881208
Saved in:
40
Strategic market management
Aaker, David A.
-
2005
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309
Saved in:
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