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Search: person:"Aalst, Marcel van"
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Aalst, Marcel van
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Verhoef, Peter C.
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Consumer perception and evaluation of waiting time : a field experiment
Antonides, Gerrit
;
Verhoef, Peter C.
;
Aalst, Marcel van
-
2000
Persistent link: https://www.econbiz.de/10001600574
Saved in:
2
Number 1-2 - The effectiveness of direct response radio commercials: Results of a field experiment in The Netherlands
Verhoef, Peter C.
;
Hoekstra, Janny C.
;
Aalst, Marcel van
- In:
European journal of marketing : EJM
34
(
2000
)
1-2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10006094644
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3
The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
-
1998
Persistent link: https://www.econbiz.de/10000990719
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