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person:"abraham, David"
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Brand risk : adding risk literacy to brand management
Abrahams, David
-
2016
ch. 1. The case for risk literacy -- ch. 2. Defining brand risk -- ch. 3. Learning to take risk -- ch. 4. The language of risk -- ch. 5. Identifying and managing risk -- ch. 6. Modelling risks -- ch. 7. Making progress.
Persistent link: https://www.econbiz.de/10015068982
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Brand risk : adding risk literacy to brand management
Abrahams, David
-
2008
Persistent link: https://www.econbiz.de/10003550096
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3
Brand risk : adding risk literacy to brand management
Abrahams, David
-
2008
Persistent link: https://www.econbiz.de/10004900024
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4
Practical contract storage, checking, and enforcement for business process automation
Abrahams, Alan
;
Eyers, David
;
Bacon, Jean
- In:
Formal modelling in electronic commerce
,
(pp. 33-77)
.
2005
Persistent link: https://www.econbiz.de/10002452018
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