Brand risk : adding risk literacy to brand management
David Abrahams
| Year of publication: |
2008
|
|---|---|
| Authors: | Abrahams, David |
| Publisher: |
Aldershot : Gower |
| Subject: | Marketing | Risikomanagement | Markenartikel | Brand name products | Management | Risk assessment |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 212 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-566-08724-3 ; 978-0-566-08724-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004900024