Akroush, Mamoun N.; Abu‐ElSamen, Amjad A.; Samawi, … - In: Marketing Intelligence & Planning 31 (2013) 4, pp. 304-336
Purpose – The purpose of this paper is to examine an empirical model of internal marketing (IM) and internal service quality (ISQ) in tourism restaurants operating in Jordan. Design/methodology/approach – A structured and self‐administered survey was employed targeting managers and...