Modelling the impact of 3D product presentation on online behaviour
Year of publication: |
2013
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Authors: | Algharabat, Raed S. ; Abu-ElSamen, Amjad A. |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012/13, 3, p. 242-264
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Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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