Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...

Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...

Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...

Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...

Digitization has importantly expanded the scope for reusing music in movies, a process known as music synchronization. We use panel data on Netflix and Shazam to estimate the causal effect of music synchronization on the discovery of reused songs. Our results show that songs are substantially...

Digitization has importantly expanded the scope for reusing music in movies, a process known as music synchronization. We use panel data on Netflix and Shazam to estimate the causal effect of music synchronization on the discovery of reused songs. Our results show that songs are substantially...

Consumers considering the purchase of experience goods can rely on both critics and crowd-based evaluations to guide their decisions. Due to divergent incentives, however, critics and crowd assessments may incorporate different information. In the context of the movie industry, I investigate...